For the design of the Deutsche Annington Annual Report 2014 At Home in Germany, AKI alumna (2006) Carolin Rauen receives the German Design Award 2017 in the category Excellent Communications Design / Editorial.
In the report for Germany’s largest housing association (today Vonovia SE) the reader can enter the tenant’s apartment only by manipulating a perforation. Visual impressions (close-ups) and haptics (paper pleasant to the touch) create a high degree of immediacy, showing openness and closeness. Succinct answers to tenants’ questions reveal the company’s attitude and are authenticated by concise, real life stories from tenants. The feeling of security leads us directly to the concept of “home”.
The German Design Award is initiated by the German Design Council and awards projects that represent pioneering contributions to the German and international design landscape.
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